# Google Ads agency: we turn your ad budget into *sales*

> A Google Ads agency builds and manages search, shopping, Performance Max, display and YouTube campaigns around a business's sales goal. At Marketing Plus we manage campaigns by cost per customer and sales, not by clicks.

## What is Google Ads and how does it work?

Google Ads is the advertising platform that lets you run ads in Google search results, the Shopping tab, YouTube and Google's partner sites. Ads are served through an auction: your bid and the quality of your ad are weighed against the keyword or audience you target. Most campaigns run on pay-per-click, so you pay when someone clicks.

## When does it make sense to work with a Google Ads agency?

As monthly budgets grow, small mistakes get expensive. Mismatched keywords, unmeasured conversions and weak landing pages quietly drain budget. If you do not have the time or expertise to optimise the account regularly, an agency is usually more efficient than managing it yourself.

### How much should a Google Ads budget be?

There is no fixed number. It depends on sector, competition and target sales. It is sensible to start with enough budget to learn and scale on results. In the free audit we suggest a range for your sector.

### Do I pay the ad budget to Google or to you?

The ad budget is paid directly to Google. The agency fee is invoiced separately, so all ad spend goes to ads.

### What is the difference between Google Ads and SEO?

Google Ads is paid and fast; when you stop the budget, ads stop. SEO tries to rank in organic results, takes longer but lasts. They complement each other.

### Is Performance Max right for every business?

No. It works well in accounts with enough conversion data and good product or creative assets. In new accounts it is usually healthier to collect data with search campaigns first.

### Can you take over my existing Google Ads account?

Yes. We audit first, report gaps and opportunities, then take over management. Historical data is preserved.

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Kaynak: https://marketingplus.com.tr/en/services/google-ads-agency · Son güncelleme: 2026-10-02